British lifestyle brand Boden has appointed Phil Lewis as its new Director of Digital Experience.
Lewis has been poached from Ralph Lauren where he previously served as Senior Director of Product Management and Ecommerce for the Asia-Pacific since 2013. Prior to this, he was a managing consultant at IMB Australia, then Hong Kong for a total of six years.
Lewis' appointment will commence with immediate effect.
“We are looking forward to welcoming Phil to Boden. We put the brand at the heart of everything we do, and that includes the digital experience" said Boden Brand Birector, Penny Herriman.
“We aim to provide the customer with a brilliant brand experience at every point and this new appointment will further strengthen this area of our business.”