Iconic British fashion designer and retailer Paul Smith is sent to open his first shop in Birmingham later this month.
The shop, to be located in Mailbox shopping centre, will sell a range of products for men and women, including clothes, footwear and accessories.
With a footprint of the store will be 1634 sq ft and it will overlook the Mailbox’s Urban Room.
Harvey Nichols, Tommy Hilfiger, Calvin Klein Underwear, Boss and Mailbox’s canalside restaurant and bar precinct will also be nearby.
Paul Smith already has shops around London, Nottingham, Leeds and Glasgow – plus a network of stores around Europe and the Americas – but this will be the store for the UK’s second largest city.
“I always try to come up with totally unique shops, wherever they are in the world,” founder Sir Paul Smith said.
“What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too.”
Mailbox shopping centre is jointly owned by Brockton Capital and Milligan.