Matthew Woolsey has been appointed as the new managing director of online fashion retailer Net-A-Porter.
Woolsey will be responsible for the day-to-day management, marketing and growth of the luxury retailer, known for its combination of content and commerce.
Based in the London headquarters of Net-A-Porter’s parent company, Yoox Net-A-Porter Group, Woolsey will report to Net-A-Porter president Alison Loehnis, and joins the company’s executive team.
Prior to his appointment, Woolsey was executive vice president of digital for Barneys New York, the US luxury retailer, where he oversaw the tripling of Barneys’ digital business in four years with an emphasis on mobile, personalisation and editorial.
His appointment is also part of Yoox Net-A-Porter’s Five Year Plan, which was unveiled in July this year.
“I am delighted to join Net-A-Porter and build on its track record of continuously reinventing luxury retail,” Woolsey said.
“The creativity and desire of the team to set new standards will allow us to bring new experiences to our brands and customers."