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Amazon appoints new Europe fashion VP


Amazon has confirmed Susan Saideman as its new vice president for fashion in Europe.

She replaces Sergio Bucher, who left the online retail giant earlier this year to join Debenhams as chief executive.

Saideman’s responsibilities includes growing the Amazon’s fashion selection and building on the customer experience across the etailer’s five European fashion websites in English, Spanish, French, German and Italian.

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Saideman first Amazon in 2013 as head of global vendor management based in the company’s headquarters in Seattle. 

She was eventually transferred to run Amazon’s fashion business in India, where she successfully made Amazon the leading partner for India Fashion Week.

Before Amazon, Saideman was president of the Mars Retail Group, and also worked at Pepsi-Co and Bain & Company.

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Published on Wednesday 12 October by Elias Jahshan

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