Tesco has slashed the prices on over 150 everyday own-brand items as it looks to help customers reduce the cost of their weekly shop as they go into 2024.

The supermarket has reduced the prices of selected fresh fruit and vegetables, as well as cupboard staples like coffee, bolognese sauce and cereal by an average of 12.5%.

Tesco chief commercial officer Ashwin Prasad said: “After the expense of Christmas, January can really stretch family budgets and families are looking for great value more than at any other time.

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“By focusing our price cuts on truly popular items, customers will find it’s even easier to spend less at Tesco.” 

Yesterday the grocery giant revealed that it would offer customers double Clubcard points every time they shop for the next seven weeks, for the first time in over a decade.

Tesco is expecting over 10bn Clubcard points to be collected by more than 20m members across the event that runs until 25 February.

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