Guitar maker Gibson will open the doors to its first flagship outside of the US just off London’s Oxford Street on Saturday.
The 4,500sq ft shop at 61-62 Eastcastle Street is within stumbling distance of Denmark Street, home to recording studios and music producers, as well as the 100 Club, the music venue where bands such as Blur, The Clash and The Rolling Stones have played.
Visitors can browse and play more than 300 electric and acoustic guitars, as well as the entire collection of Maestro pedals.
Customers are also able to design their own Made-to-Measure guitar inside the Gibson Custom Shop Murphy Lab.
The Gibson Garage, which is the brand’s second store globally, has a secret VIP bar behind a door hidden inside a phone box.
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Gibson president and chief executive Cesar Gueikian said the new Garage store is “how we want our fans to experience” the brand.
He said: “London has a vibrant and influential music history, and the Garage is designed to be a part of the London music community with a live stage featuring performances and special events from music icons and emerging artists on any given day.
“The Garage is an exciting place to experience live music and lifestyle through Gibson instruments, sound, media, and apparel. We hope the Gibson Garage will have a dramatic impact on the London music scene in addition to becoming a must-see destination in London.”
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