Samsung Ads has collaborated with Amazon Delivery Service Partner (DSP) to provide marketers with “direct programmatic” access to its premium Samsung TV Plus ad inventory in Europe.
The new partnership, which allows advertisers to reach audiences across the open internet, was previously launched in the United States and Canada.
Alex Hole, SVP Samsung Services Europe, said: “Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day on Samsung TVs in Europe.”
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“CTV offers ideal opportunities for brands to connect with a highly engaged audience. Extending our offering with Amazon DSP allows us to give greater accessibility to brands wanting to access our premium inventory on Samsung TV Plus.”
Piers Heaton-Armstrong, VP, Sales, Amazon Ads Europe, said: “By creating a new connection between Amazon DSP and Samsung TV Plus, we’re providing another way for brands of all sizes to reach highly engaged audiences, at scale, where they’re already spending their time.
“This collaboration reinforces our commitment to simplifying the media buying landscape for advertisers. Regardless of whether brands want to run their ads across Amazon properties, third-party streaming providers, or the wider open internet, we can help them do that”.
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