Matalan aims to strengthen its womenswear offering with a new spring campaign for its Spring/Summer collection.
Titled ‘Style for Every Moment‘, it will roll out across TV, video-on-demand, social media and digital channels. This will run alongside in-store and owned platform activation.
The marketing drive is centred around a TV spot that reflects the everyday life of the retailer’s female customers.
The campaign features tailored co-ords, relaxed denim and occasionwear.
Related Story
Eilidh MacAskill, marketing director at Matalan, said: “Style for Every Moment reflects how our customer actually lives. She’s busy, juggling multiple priorities, and needs clothing that works across all of it – without overthinking it or overspending.
“This campaign is about showing up in a way that feels real and relatable, while reinforcing what we’re known for: great style, quality and value. It’s an important step in how we continue to build relevance and connection with our core customer.”
It was created in collaboration with creative agency Ocurens, with art direction led in-house by Becky Pritchard.
Click here to sign up to Retail Gazette‘s free daily email newsletter
