Wednesday, July 26, 2017

Retail Gazette Loves: Diesel’s Make Love Not Walls campaign

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Fashion brand and retailer Diesel recently launched a politically-charged advertising campaign aimed at “tearing down the mental and physical walls that separate us”.

The campaign centres around a video directed by the renowned commercial photographer David LaChappelle in which a group is separated by a concrete barbed wire clad wall.

Before long a heart-shaped hole is blown into the concrete mass by a giant inflatable rainbow tank, as the dancers dressed in the latest Diesel ranges “come together in the name of unity and love”.

Diesel said it was “focusing on the core value of commenting on culture in order to inspire positive change, at a time when headlines are consistently shocking and acts of hate are on the rise”.

Diesel artistic director Nicola Formichetti added: “At Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”

The campaign launched at the Nicholls & Clarke Building in London on Shoreditch High Street last month.

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