Nespresso will celebrate the launch of its global campaign Vertuo World with a six day pop-up in Covent Garden.
The campaign will be fronted by the brand’s new global ambassador Dua Lipa.
Titled The Recipe Remix, the pop will enable coffee lovers to “push the boundaries of flavour exploration”. Flavours available to try at the experience include a pickled coffee cola.
Visitors are able win prizes such as Aeroccino milk frothers, on-the-go travel mugs and Vertio coffee machines at a gamified station. It will run from April 14 at 12pm to April 19.
At the Covent Garden store customers will be able to sample the Salted Affogoilito, a take on a classic affogato that combines vanilla gelato and Vertuo coffee and is topped with sea salt and an olive oil drizzle.
Marketing director at Nespresso UK and Ireland Jeannie Wood said: “We are so excited to be launching ‘The Recipe Remix’, inviting consumers to explore coffee in a disruptive and fun way.
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“Inspired by our new global brand ambassador, Dua Lipa, and her adventurous approach to taste, we wanted to create an immersive experience that invites you to step outside your everyday and discover something totally new, and delicious! Whether it’s surprising, nostalgic or unexpected, The Recipe Remix unlocks new worlds of exploration for consumers.”
For those that miss the pop up, a new flavour will be available every fortnight at select stores. Flavours include the Love or Hate it Latte; a Vertuo coffee blended with marmite and topped with an avocado foam, the pineapple and Tajin Coffarita and a rhubarb and custard crumbleccino (June 14).
The campaign will be fronted by the brand’s new global ambassador Dua Lipa.
Dua Lipa said: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was a really easy decision.
“I just love how they are always exploring new flavours and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”
This comes as research from the brand shows 47 per cent of Brits now see their daily coffee as something they can be creative with and 68 per cent stating they had changed up their coffee routines, picking something “more adventurous”.
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