Tesco has unveiled a new campaign showcasing the retailer’s commitment to sourcing high quality foods from around the world.
Titled ‘Quality Around the Corner’, the marketing drive was directed by creative agency BBH London and directed by Tim Bullock through Rogue Films.
The spot spotlights a variety of products from around the world including Tesco Finest Mesquite, Beech & Oak Wood Smoked Salmon Beech & Oak Wood Smoked Salmon from the Shetland Islands; Tesco Finest Cave Aged Goats Cheese from the West Country and Tesco Finest 20 Month Matured Parma Ham from the Emilia Romagna region of Italy.
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Felipe Serradourada Guimaraes, chief creative officer at BBH London & Dublin, said, “The best answer to a brief is to deliver an insight in the most crafted and charming way. ‘Quality Around the Corner’ is just that.”
UK marketing director at Tesco Murray Bisschop added: “Quality matters to our customers, and this campaign brings to life the care, expertise and attention that goes into every product on our shelves.
“From the way we source our ingredients to the standards we hold across our Tesco Finest range, ‘Quality Around the Corner’ shows that exceptional food can be part of every shop at Tesco, whether customers are picking up a few essentials or creating something a little more special at home.”
It will run across video-on-demand, subscription video-on-demand, out-of-home, digital out-of-home, press, digital, radio, and social media.
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