Disney Store is opening two new retail destinations inside Selfridges Birmingham and Selfridges Manchester Trafford stores.
The concession spaces, which are set to open in mid-July, build on the business’s existing presence within Selfridges London and its flagship Disney Store on Oxford Street.
They form part of Disney Store’s continued investment in “creating meaningful in-person retail experiences for fans,” according to the brand, offering guests the chance to discover curated collections inspired by Disney, Pixar, Marvel and Star Wars “in a premium department store environment”.
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Both locations will feature a curated selection of apparel, accessories, stationery, limited plush, collectibles and roleplay-inspired collections.
The Disney Store global general manager and VP, retail marketing Patrick Segar said: “We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges.
“These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love.”
“Disney Store is more than just a place to shop – it is a destination where fans can celebrate their love for Disney and immerse themselves in the wonder of storytelling through curated products, immersive retail environments and memorable experiences.”
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