Supermarket group Morrison has today unveiled a new management team to lead the multichannel expansion of its mother & baby business Kiddicare.
Morrisons bought Kiddicare for £70 million last February, and has since announced plans to grow the primarily online business into bricks and mortar trading.
Four senior managers from Morrisons have been transferred to Kiddicare as part of the structural shake-up and five more senior appointments from outside the business have also been made.
Hilary Leam, Grant Henley, Simon Eastwood and Mandy Flatley are all leaving their current positions at Morrisons to become the Commercial Director, Operations Director, Retail Stores Director and HR Director respectively at Kiddicare.
Other senior appointments at Kiddicare include Alison Brown who has left major rival Mothercare to become Finance Director at the fast growing company, Lara Snider has joined as Head of Creative, Ken Platt has moved from Moda in Pelle to become Head of Multichannel, Paul Allen has left Boots.com to become Head of Ecommerce, and Jody Goodall has been poached from Autotrader to become Head of Solutions.
Commenting on the appointments, Dalton Philips, CEO of Morrisons, said: “We have massive ambitions for Kiddicare and it‘s vital that we have the depth of talent in the management team to deal with a major expansion. That‘s why we are putting in place some of our most talented people.
“We‘re building a true multi-channel business over the next 12 months and we now have the management team to do it. The senior people joining us today ensure that we are ready to develop the best shopping experience for new parents in the UK.”
Over the last six months Morrisons has unveiled plans to have Kiddicare kiosks in its supermarkets and has also purchased ten of the former Best Buy location in order to open Kiddicare stores.
In July last year Simon Harrow was promoted to the newly created role as Chief Operating Officer of the baby products specialist.