Amazon launches Kindle store in India


Pure play e-tailer Amazon has launched a Kindle store in India, available on offering over one million books, it has been announced today.

Featuring a broad selection of new releases and international bestsellers, the store will also include works from Indian authors including Ashwin Sanghi and Ravinder Singh and products will be priced in Indian Rupees.

Also today, the company revealed that its widely popular e-reader Kindle will now be available to buy at Croma retail stores across India, while Kindle Direct Publishing, an outlet for independent authors and publishers in India to make their books available on both Kindle and free Kindle reading apps, has also been unveiled.

“We are excited to be the first retailer in India to offer the latest generation Kindle to our customers,” said Mr. Ajit Joshi, CEO and Managing Director of Croma.

“This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR. Kindle is the bestselling e-reader in the world and has revolutionized the way people read.”

Last month, the US-based e-tailer reported an operating income loss of 46.7 per cent for the quarter ending June 30th 2012 to $107 million (£67.7 million) though continues to eye international expansion, with this latest venture following the opening of a new digital media centre in London a month ago.

Russ Grandinetti, Vice President of Kindle Content at, said: “We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors.

“In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.”