Fashion and homewares specialist Cath Kidston is to expand into Spain as it enters talks to roll-out concessions across the country’s biggest department store chain, it has been reported.
Following a successful concession trial at Spain’s El Corte Ingles Madrid flagship store before Christmas, the quirky British brand was approached by the chain’s owners to roll-out its offering across more of its 80 branches.
Announcing that the Madrid concession will become permanent, Cath Kidston CEO Kenny Wilson told The Telegraph: “It’s been very, very successful… Clearly, if we can make the brand work in a pretty tough Spanish economy that gives us confidence that it can work across Western Europe.”
Such expansion follows firm success across the retailer’s domestic market and in Asia, where Cath Kidston is working hard to capitalise on Eastern love of the “quintessentially British”.
Last month, Cath Kidston announced the opening of a pop-up store at London’s Heathrow airport as it seeks to build on the popularity it enjoyed with tourists during ladt year’s Olympic Games.
April marks an important milestone for the brand as it celebrates 20 years since owner Kidston opened her first store in Holland Park and expansion across continental Europe and Asia remains a primary focus in the year ahead.
Speaking to Retail Gazette about the retailer’s growth strategy for 2013, Wilson said: “It’s a big year for us and 20 years is significant for a brand as it shows we have longevity. The challenge is to think: ‘how successful will we be in another 20?’”