// MaxiSaver, which opened its 1st store last August, now has plans to open 20 stores in 2021
// It already has an estate of 8 shops
// The retailer has hired a property manager to assist with the expansion across the Midlands
A new discount retailer that only opened its first store less than a year ago has revealed plans to open 20 new shops this year as part of an ambitious expansion strategy.
MaxiSaver opened its first store last August in Hinckley, Leicestershire, and since then it has opened another seven stores in Erdington, Stourbridge, Melton Mowbray, Chesterfield, Mansfield, Dudley and Newark.
The retailer said it was now actively searching for new premises that offer between 2500-6000sq ft feet of sales space in towns and cities across the Midlands – from Bedford in the south to Sheffield in the north.
It also said it was seeking larger out of town units covering up to 15,000sq ft, and has hired a property manager to assist with the expansion.
MaxSaver’s expansion strategy would see it create at least 200 new jobs across its new stores, as well as grow its head office team.
The retailer sells around 6000 products that range in price from 29p to £59.99 from brands across the food and drink, household, cleaning, pet, garden, stationery, leisure, seasonal, health and beauty categories.
“I’ve always felt there was a gap in the market for a convenience style retailer offering high quality products and genuine value, which is exactly what MaxiSaver does,” MaxiSaver managing director Paul Mathers said.
“As soon as we opened our first store last August, it became an immediate hit which gave us the confidence to roll-out further stores and in every location, we’ve now welcomed plenty of new customers, who love what we’re doing.
“We are now expanding outside the Midlands and we’re currently searching for retail property that is close to both transport links and other retailers, which will give us good coverage on high streets and in city centres across a large part of England by the end of 2021.
“It has been a difficult time for some retail landlords, and we are keen to speak to them about what our stores can deliver.”
Mathers added: “Although the Covid-19 pandemic has resulted in lots of people predicting the end for the British high street, there’s no doubt people are still keen to visit real shops.
“Consumers want convenience, vast product choice and value for money, which is what appeals about online shopping, and there’s no reason why we can’t offer these three fundamentals on the high street.”