Loyalty card scheme Nectar has today announced a partnership with charity Oxfam, offering members who donate items to the charity to collect points.
Customers who sign up to Oxfam‘s Tag Your Bag Gift Aid scheme , allowing it to reclaim the 25 per cent tax on donations by UK taxpayers, will earn two points for every £1 raised when their donations are purchased either in store or online.
Launching tomorrow, the scheme is the latest addition to the pair‘s partnership, which began in September last year and Nectar‘s Marketing Director James Frost welcomed the move.
“We‘re delighted to be announcing this exciting new phase in our partnership with Oxfam, where customers will now be able to earn Nectar points on items that they donate to Oxfam through Tag Your Bag.
“Not only does this provide our customers with a great way in which to boost their points balances, it is also a valuable incentive to drive much needed, quality donations to Oxfam.
“Given the hugely positive response to the first phase of our partnership, Oxfam Unwrapped, we‘re confident that this new initiative will be similarly well received by our customers.”
Incentivising spend by offering services and promotions is an increasingly useful weapon in retailers‘ arsenals, and earlier today grocer Tesco announced that its Clubcard holders can watch programmes from BBC Worldwide on its Clubcard TV following a partnership with the broadcasting service.
Sarah Farquhar, Head of Retail Brand at Oxfam, explained that the drive aims to encourage positive behaviour change.
She added: “We‘re so pleased to announce this latest phase of Oxfam‘s partnership with Nectar. Oxfam is always looking for good, quality donations and this initiative will enable us to engage with an entirely new audience.
“Collecting Nectar points in this way is exclusive to Oxfam and we are aiming to raise millions of pounds from the scheme, which will go a long way in supporting Oxfam‘s vital work fighting poverty around the world.”