// Fenwick reveals ‘Clarice Bean’ Christmas window theme for Newcastle store
// The windows follow the story of children’s book character Clarice Bean as she tries to save her family’s Christmas
Fenwick has revealed its 2022 Christmas window theme as the story of beloved children’s book character Clarice Bean: Think Like an Elf.
The department store chain teamed up with children’s author and illustrator Lauren Child CBE to bring the children’s book character to life.
The windows follow the story of Clarice Bean as she desperately tries to save her family’s Christmas and stop the festive spirit from completely floating away.
Lauren Child has also provided a narration of the story to accompany the reveal, which was premiered on the Fenwick official YouTube channel on Monday.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The story of Think Like an Elf is told over the eight windows of the Northumberland Street store frontage where it introduces viewers to Clarice’s home, her family, and her friends.
The displays will be in place at Fenwick Newcastle from 7 November through to early January.
“The Fenwick Christmas window reveal is a much-loved annual tradition not only for our local community in Newcastle, but for the tens of thousands of people who now watch around the world,” Fenwick CMO, Mia Fenwick said.
“This year we are excited to have partnered with award-winning author, Lauren Child, to tell the story of Clarice Bean, Think Like an Elf.
“Our Christmas windows have long celebrated the importance of storytelling to inspire children and enable us all to build connections with each other. We are delighted to bring this year’s story to life for the global Fenwick community in our 140th anniversary year.”
