Asda presented with social sustainability award


Consumer goods giant P&G has awarded Asda the 2013 P&G Social Sustainability Partner Award, in recognition of their partnership on the P&G and Asda Clean Water Campaign.

Since the launch of the 1 pack = 1 day‘s clean water programme in April, over 15m days, equivalent to 30m litres, of clean water have been donated to the P&G Children‘s Safe Drinking Water Programme thanks to Asda shoppers all over the UK.

The award was presented by P&G Vice Chairman, Dimitri Panayotopoulos at the 2013 Clinton Global Initiative in New York, the annual gathering of global leaders who make commitments and share ideas aimed at solving some of the world‘s most pressing and complex problems.

Every day, 2,000 children die as a result of diseases that cause diarrhea by drinking contaminated water. This means that more children die from diarrheal illnesses such as cholera and dysentery, than from HIV/AIDS and malaria combined. The partnership with Asda is a critical part in helping P&G achieve their goal to save one life every hour by 2020.

Allison Tummon Kamphuis, Leader of the P&G Children‘s Safe Drinking Water Program at P&G said the company relies on partners who share its purpose and values to help us fulfill its sustainability commitments. She said: “Our goal to save one life every hour by delivering more than 2 billion litres of clean drinking water every year by 2020 is ambitious. We know we can‘t do it alone, which is why partnerships, like the P&G and Asda Clean Water Campaign are so critical”.