Amazon to take on Apple TV in time for Christmas


Amazon intend to sell a set-top box that can stream internet content to televisions in time for the Christmas holidays, the Wall Street Journal reported yesterday.

The box, which is code-named ‘Cinnamon,‘ does not have a confirmed launch date.

If it goes ahead with plans, Amazon would join a competitive market alongside Apple and Roku who sell boxes that stream content such as iPlayer and Netflix to living rooms.

The internet retailer is hoping to secure content partners for the device by mid-October. New reports suggest Amazon is also working on a ‘superphone‘ that uses four forward-facing cameras to track your face and eyes to create a 3D user interface.

The retailer also announced it is hiring more than 15,000 seasonal staff across the UK to meet customer demand in the run-up to Christmas.

Amazon did not immediately respond for comment