As retailers capitalise on another Hallmark hyped holiday, Retail Gazette has curated some of the best products, to help with Valentine‘s day gift shopping for ‘him‘ and ‘her‘ – good luck.

WOMEN

1) Going by the mantra, ‘Give a woman the right makeup and she can conquer the world‘, Charlotte Tilbury‘s Glamour Muse box does just that. Complete with a makeup bag adorned by famous mouths, the gift is set to leave that special someone feeling like a Hollywood goddess. .Charlotte Tilbury, Selfridges £165.00

2) A gift for travel buffs, the world map poster quotes, ‘Life takes you to unexpected places, love brings you home‘. A personalised option is also available so you can sign and commemorate a special day or meeting. From £20.35 Etsy.com

3) En vogue and the perfect gesture of ‘real love‘ after John Lewis‘ well-loved Christmas advert, a personalised penguin cushion is the ideal Valentine‘s Day present. £30, NotOnTheHighStreet.com

4) Add to your partner‘s shoe collection with Charlotte Olympia Valentine‘s Day themed heels. She can pair them with a night on the town or a formal dinner for two. Charlotte Olympia, £585

5) Replace traditional shop/market bought flowers and create your own instead. A traditional pop-up wreath making workshop event takes place on Sunday 15 at Boxpark, Spitalfields. If you‘re not feeling creative, the pop-up florist also offers ready-made and custom bouquets. From £20 for flowers, £45 workshop, Columbia Creative

6) The luxury Soirée Adara Bra is the perfect Valentine‘s undergarment for after hours. Chosen as one of Harrods‘ Valentine‘s Day gifts, the lavish piece is embellished by Swarovski crystals, set over a French lace. Agent Provocateur‘s Di Di Kimono provides the perfect cover up to go with the item (also £395). From £395, Agent Provocateur, Selfridges

7) Ideal for fashionistas or jet setters prepping for some winter sun, Mark Lupfer heart glasses offer a light frame that glitters gold. A bold look that is sure to win your partners heart. £165, Markus Lupfer Selfridges

MEN

1) Spoil that special man in your life with Tom Ford‘s Santal Blush scent. A luxurious aroma of sandalwood and exotic eastern spices, it‘s ideal for men on the go. £330 John Lewis

2) For active types who are partial to a cold beverage, Etsy has selected a leather bicycle beer carrier as part of their unique Valentine‘s Day range. £40.47, Etsy.com

3) They say the way to a man‘s heart is through his stomach, so you can‘t go wrong with a romantic cookery class and three course meal. The floating workshop starts in Uxbridge and all guests are treated to a glass of bubbly on arrival. £75 per couple, Elsdale Floating Classroom

4) Bed hoggers rejoice, comical pillowcases will reaffirm your sleeping space – secretly a present for you. £26, Not on the High Street.com

5) A poker player‘s dream, a luxury card case will accompany the man of your life while he attempts to win big – because who doesn‘t need a Burberry version? £275, Burberry

6) 2014 was the year of the beard and the introduction of the ‘Lumbersexual‘. If the man in your life is on trend, a beard grooming kit will work wonder