// John Lewis offers new discounts to spread cost of Christmas
// The retailer said customers are buying their presents early this year
John Lewis is helping customers to spread the cost of Christmas with new discounts this year.
The retailer said customers are buying early this year and getting ahead with their preparations.
The autumn deals include discounts on ranges popular for Christmas gifting. These include:
• Estée Lauder The Ultimate Gift Set for £75 (Worth £368) when customers spend £50 on Estée Lauder
• 20% off selected lingerie
• 20% off selected handbags
• 20% off selected women’s fashion
• 20% off men’s wear
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John Lewis is also offering discounts on homeware as it expects customers to welcome guests back into their home this Christmas.
These include:
• 20% off selected lighting
• 20% off selected bedding
• 20% off selected towels
“Our customers have traditionally focused on getting great deals around Black Friday,” John Lewis commercial operations, Jon Williams said.
“But this year we know that they are looking to spread out the cost so these autumn offers on thousands of products will help them prepare for Christmas a little earlier.”
The new promotions come after John Lewis scrapped the minimum spend threshold for click-and-collect orders until 19 October, to allow customers to make smaller orders ahead of Christmas.
It also changed its returns policy, allowing customers to buy now and still exchange or return unwanted gifts after the Christmas season (until 28 January).
