Value Retail, the outlet shopping destinations specialist that operates Bicester Village and other global outlets, will become the first of its kind to partner with Ctrip – an online travel agency in China.
Ctrip accounts for 50% of the total online travel service market in China and offers hotel reservations, airline tickets and package tours to business and leisure travellers in China. It provides travel services to more than 90m travellers via both online and traditional channels.
In a pioneering partnership, Value Retail will make the experience at the Collection of Villages accessible to an even wider Chinese audience in a way that supports and facilitates their individual travel needs, so they can easily incorporate a visit to one of the Villages into their travel itinerary.
Ian Stazicker, Group Tourism Director at Value Retail, says, “Value Retail and Ctrip are natural partners, as we are both committed to creating exceptional experiences for Chinese tourists to Europe. The Collection of Villages in Europe are very popular destinations for Chinese tourists, and this new alliance with Ctrip will make the luxury Village experience more accessible for our Chinese guests than ever before.”