Sainsbury’s is today launching its Tu clothing website providing nationwide access to the collection.
For the first time, customers from across the UK will be able to shop the grocer’s clothing range online.
Currently, some Tu clothing is available in larger Sainsbury’s stores, and customers previously only had access to the full Tu clothing range if they lived near one of the 160 stores carrying the full collection.
The new online store means that a much wider range of items is now available for next day delivery, standard delivery and click and collect. 710 stores will offer click and collect, including 112 convenience stores.
Tu clothing sales grew to £800m earlier this year and Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value. The supermarket chain brings Tu releases new collections every six weeks and is focused on being a destination for “high street style at supermarket prices.”
The retailer launched 19 successful collections with stylist Gok Wan, increasing market share and driving double digit sales growth, selling a pair of Gok for Tu jeans every minute in stores and a pair of knickers every three seconds.
Customers are also shopping Tu’s childrenswear ranges more frequently than ever before and Tu is the fifth largest childrenswear retailer by volume and seventh by value.
Sainsbury’s Director of Online, Robbie Feather, said:
“We are focused on providing excellent quality and value, with a talented in-house Tu design team. This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.
Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.”