UGG pops up in Liverpool

American footwear retailer UGG has chosen Liverpool as the location for its first pop-up site. The store, due to open this Friday, will be situated in the 165,000 square metre contemporary open-air retail and leisure destination:  Liverpool ONE‘s Paradise Street.

The pop-up shop will showcase UGG‘s Autumn/Winter 2015 collection which features a range of footwear for men, women and children as well as loungewear and accessories.

The space will also offer the “Infinite UGG” service which will allow shoppers to view the entire product range via a digital kiosk. This will enable a click and collect service for consumers to select items online and collect in store the next day.

Miles Dunnett, Director of Portfolio Management at Grosvenor Fund Management, said: “UGG is another great addition to Liverpool ONE‘s fashion offer, and joins the strongest line-up of leading brands in the region. The opening of UGG has been eagerly awaited by visitors from across the North West and is set to be a great success.”

Jonathan Clamp, Senior Director of Retail at Deckers Brands EMEA, said: “We are delighted to announce that the UGG brand is set to extend its presence further into the UK by opening a new pop-up store in the North West, at the Liverpool One. A premium destination and centrally located, it is the perfect space to showcase the brand‘s AW15 collection, and we look forward to our upcoming work with the Liverpool One team.”

The site will add to over 130 UGG retail locations worldwide, including Tokyo, New York, San Francisco, Los Angeles, Paris and London. 


Talya Misiri


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