An exclusive pop-up retail installation selling Notorious B.I.G’s Hypnotize designer label has opened for the weekend at the historic Provender Building located within London’s famous Camden Market.
This pop-up store commemorates the legacy of the rapper, also known as Biggie, and the 20th anniversary of his death.
It also marks the release of his limited collection of premium apparel and accessories in the UK, which have a fresh, coming-of-age take on Biggie’s influence on hip hop and pop culture.
With an interior design inspired by the streets of New York, the pop-up store also aims to provide social media-worthy opportunities, such as the chance to recreate and capture the iconic “The Notorious B.I.G.” throne and music my hip hop crew Livin’ Proof.
The pop-up is open from today until March 12, 11am-7pm.