Blaiz goes “clicks to bricks” with first physical store in London


An online fashion retailer that specialises in luxury womenswear designers from Latin America is poised to open its first-ever shop in London.

Blaiz will open its first permanent bricks-and-mortar shop amid the Sloane Stanley Estate at 227 King’s Road, Chelsea, following the success of their pop-up stores in the same location.

The 2485sq ft store is due to open its doors in February.

Headquartered in London, Blaiz styles itself as a retail platform for the best in Latin American fashion, showcasing the best designers from the continent on an exclusive basis.

Blaiz is the latest online fashion retailer to evolve into a “clicks to bricks” business, following the footsteps of other UK businesses Missguided and Joe Brown.

“We are so excited to be announcing our first permanent physical boutique on The King’s Road,” Blaiz founder and chief executive Stephanie Margaronis Mordehachvili said.

“From here we will offer excellent craftsmanship and stunning designs for fashion lovers, that share our passion for beautiful Latin American clothing.

“The international feel of our brand is a perfect match for the diverse nationalities that the King’s Road attracts.

“Furthermore, we will be debuting certain South American inspired experiences in-store, so that our customers have the complete Blaiz experience.”

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