Today Poundland has launched its first transactional website, which is currently running on a trial basis, and was introduced in response to customer feedback and market research.
Poundland has 550 UK stores and enjoys an average of 5.3m customers each week and the “online channel will make shopping even easier,” says Chief Executive Jim McCarthy. “It’s convenient and caters for shoppers who may not yet have a Poundland nearby, but who still want to benefit from the amazing value and remarkable treasure trove of lines we offer.”
Currently, more than 2,000 items are on offer for the fixed £1 price to UK customers only, in categories ranging from health and beauty, to cosmetics, bakeware and DIY equipment. Unlike other supermarket sites, Poundland’s has no minimum order value, and delivery costs a flat £4 unless shoppers spend more than £50, in which case delivery is free. This is already a cheaper alternative to other retailers. Sainsbury’s carries a £25 minimum order value, and orders under £40 are charged £6.95 for delivery. A click and collect trial is planned for 2016.
Other features include gamified approaches such as a shuffle button that randomises the range and a scratch card that enables shoppers to win offers from free deliveries to discounts.
In developing the website, Poundland has been working closely with commerce agency Ampersand. Managing Director, Darryl Adie, is confident in the future of the site.
“The launch of Poundland’s new ecommerce website is just the beginning of its multi-channel journey,” he says. “The new website, optimised for desktop, tablet and mobile positions Poundland as a fun, modern and accessible retailer. In addition to showcasing the extensive product range available to buy online and in-store, the new website features gamification and bulk buying. The new features are sure to appeal to Poundland’s loyal customer base.”