Missguided has expanded into new 45,000sq ft headquarters in Trafford Park, Manchester.
Over the last year, the online fast-fashion pureplay has hired more than 100 new workers, taking its total employee count to 320 employees. This move marks the fifth for the company since its inception six and a half years ago.
The 4 storey, all-glass building faces Manchester‘s Media City and almost cements the e-tailer‘s status as a fashion destination for 16 – 35 year-old women.
The ground floor, a dedicated social space for staff, includes swings, arcade games, a selfie tunnel and a coffee shop. Work spaces are comprised of a ‘floating‘ meeting room and an all-pink meeting room. The new HQ also boasts an in-house studio with a dressing room, hair and make-up space and a large enough area to shoot still photography and video footage to keep on top of the daily requirements.
Missguided was founded in 2009 by Nitin Passi Passi still owns all of Missguided, which has no debts, and has ruled out the prospect of following online rivals Asos and Boohoo by floating.
“Our new headquarters are a true embodiment of our brand and reflect both the culture and spirit of Missguided,” comments founder and CEO Nitin Passi. “When I found this building, I was keen to ensure that there would be dedicated areas throughout that didn‘t fit the mould of a traditional office set up. Our ambition was to provide an inspirational and timeless working environment where teams could enjoy themselves and feel at their most creative and I think we achieved that with this office. I‘m confident that it will be a great home for us for many years to come.”
Passi launched Missguided in 2009 and it has quickly come to rival online fashion giants Boohoo and Asos. In response to consumer demand, the brand has launched sites in America, Australia and France and further international expansion is seemingly on the horizon.
Missguided currently has no debts and it is understood Passi will not be looking to follow the suit of competitors by floating on the London Stock Exchange.