Jigsaw has signed up to the Crown Estate and Oxford Properties’ £400m St James’s Market scheme.
The upmarket fashion retailer will open a 3,000 sq ft shop this year alongside Swedish cycling brand Assos and Smeg.
Jigsaw’s so-called Emporium will include 1,000 sq ft for its sister brand, The Shop at Bluebird, as well as both its menswear and womenswear collections.
The Crown Estate signed a £320m joint venture with Oxford Properties, the Canadian real estate company, in 2013 to transform two historic blocks near the Haymarket district into 210,000 sq ft of office space, five flagship stores and over half an acre of public space.
“St James’s Market is the natural home for our new bespoke Emporium, located in this iconic part of London synonymous with British style, craftsmanship and luxury,” said Jigsaw CEO Peter Ruis.
We’re thrilled to be part of this landmark development which blends the historic with the new to re-establish the area as a world-class retail and lifestyle destination.”