// 16 fashion retailers including Ted Baker, Hobbs, Whistles & Jigsaw join the new #SaveShops movement
// #SaveShops encourages people to “buy British products from British brands” to help protect retail jobs & the high street
Several fashion retailers have joined the new #SaveShops movement, which aims to safeguard jobs and increase awareness of safe ways to shop amidst the second wave of the pandemic in the run-up to Christmas.
The #SaveShops website promotes different multichannel services provided by fashion retailers, such as click-and-collect, home delivery and personal shopping appointments.
Also running as a social media campaign, #SaveShops encourages people to “buy British products from British brands” to help both the local and national economy, and protect retail jobs and the high street.
Sixteen fashion brands and retailers are listed on #SaveShop’s website already, including Ted Baker, Whistles, Hobbs, Crew Clothing, Jigsaw, Mint Velvet, Damsel in Distress, Jojo Maman Bébé, Me+Em, Intersport, Radley and Accessorize.
The #SaveShops campaign was set up by OneStock, which provides order management systems for multichannel retailers.
The news comes shortly after the government this week confirmed that non-essential retailers in England will be able to reopen when the four-week national lockdown ends mid next week.
“As our industry continues to face challenges in the wake of the Covid-19 pandemic, it is important that British retailers come together to ensure our customers can shop safely and our stores can stay open,” Ted Baker group commercial director Helen Costello said.
“Ted Baker fully supports the #SaveShops initiative. Working together, we can protect the high street and the livelihoods of those working directly in retail, as well as those employed in the wider economy that we all depend on.”
Jigsaw consulting partner Beth Butterwick said: “This is a fantastic initiative in what has been an extremely disrupted year.
“We are looking forward to welcoming customers back to each of our locations with open arms in December.
“These are more than just places to shop, each one is an important part of a real community hub.
“Let our doors open safely so we can listen, support, serve and add a little bit of Christmas joy.”
Crew Cloithing brand director Georgina Clark said: “Our stores and the employees who work in them play an integral role in their local communities, and #SaveShops is an important opportunity to ensure this continues ahead of the Christmas season.”
Helen Williamson, a retail advisor and former Whistles manager director said: I’m proud to support the #SaveShops movement.
“Having enjoyed a lifetime working in retail myself, we must now come together to support our local shops and protect the livelihoods of all our shop workers.”