Saturday, July 22, 2017

John Lewis edits 10 AW16 pieces that reflect consumer changes

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John Lewis has identified 10 products which will seemingly define the Autumn/Winter ’16 season.

Spanning Home, Fashion and Technology, the Top 10 is a curation of the products which will supposedly shape how customers live and what they wear come AW16. The edit reflects a growing trend of customers choosing to spend on select, quality items that encompass beautiful design and a bespoke feel, and that spark a ‘sense of joy’.

The department store retailer claims that since downtime is becoming an ever-precious commodity, items which promise “a good night’s sleep” for exmaple, will be highly coveted.

The British stalwart has reported a sharp rise in sales across its premium product categories, demonstrating a shift towards shopping for lasting, statement items. Premium duvets are currently trading up 87% versus this time last year, and premium candles sales have grown 23% versus last year. Uplifts have also been seen across fashion staples such as the John Lewis Kin dinner suit (up 100%) and cashmere clothing (up33%). Recently, John Lewis introduced an own brand Professional Bakeware range following an increase in demand for more premium kitchen equipment.

“We are increasingly seeing our customer choosing to invest in statement pieces for their wardrobes and home, and expect to see this continue into Autumn Winter,” said Paula Nickolds, Commercial Director at John Lewis. “Shoppers are becoming more and more discerning, opting for beautifully designed items that will make a lasting impact. Our Top 10 showcases the best examples of the type of product that we predict shoppers will be looking to purchase next season.”

The items that John Lewis believes will be on every customer’s wish list next season are:

Samsung Gear VR

With online searches increasing dramatically over the last six months and significant progression in technology, 2016 is going to be branded the year that virtual reality lost its niche and became mainstream. The Samsung Gear VR is a virtual reality gadget that will “reinvent how you work and play”.

Mini Kitchenaid Stand Mixer

With official statistics showing that new-built homes are now nearly 10 sq m smaller than those build a decade ago, Kitchenaid has downsizing its iconic stand mixer for the first time since 1962. With a 20% smaller footprint, it is also 25% lighter than the artisan classic stand mixer, but still has the same size motor and fits all the standard Kitchenaid attachments. The new dimensions make this artisan mini suited for the limited counter space

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