British bakery chain Greggs has relaunched its ‘Greggs Rewards’ mobile payment app to be used across its 1,700 store estate. The rewards system will allow customers to shorten the buying process when finalising their purchase.
The app now has a simpler registration process which enables customers to download and use straight away. Users will be able to pay for Greggs products via a smartphone with PayPal or Apple Pay.
Greggs Rewards will offer incentives such as a free Greggs breakfast the first time customers top up their account with £10, a free hot drink on the eighth purchase, a birthday sweet treat as well as seasonal offers through the year. There will also be a prize draw every month which will result in five people winning £50.
“We first launched Greggs Rewards in 2014, and since then we’ve listened carefully to what our customers want; an easy-to-use app that allows them to pay quickly and easily via a smartphone, along with exclusive offers to reward them for shopping with us. We will continue to develop these offers over the forthcoming months” said Malcolm Copland, Greggs Commercial Director.