Online menswear retailer A Suit That Fits is set to undergo a major branding overhaul with a new name, logo and creative direction, together with a new website and business model.
From the end of September, the tailoring business will be rebranded to ASTF and creative director Luca De Salvia will provide it some new guidance.
In addition to the new branding, ASTF’s website has been redesigned to make it even easier for customers to find and book an appointment quickly, connecting them with one of a growing number of “Fit Experts” nationwide.
David Hathiramani, founder and chief executive of ASTF, said: “The new branding and website reflect our commitment to ensuring we remain focused on being the best for our customers and bring bespoke to all.
“The creative direction is fashionable yet accessible as we continue to be a disruptive force in the tailoring market.”
ASTF has now set its sights on an accelerated growth plan with the aim of expanding more rapidly in the UK and globally.