Sainsbury‘s has announced plans to kill off its digital entertainment subsidiary by the end of the year.
The grocery giant has said that it will discontinue Sainsbury‘s Entertainment on Demand, which deals with music, movies and TV and e-books and selling it to Kobo.
Kobo said any purchases made from the supermarket would be transferable and still accessible in their library.
Customers will receive a message on October 25 with instructions on how to access Kobo‘s library.
In a statement given to TechCrunch, Sainsbury‘s said: “Following a commercial review we have taken the strategic decision to close the Sainsbury‘s Entertainment service.
“We know many customers valued this service and we regret to disappoint them.
“We‘re now contacting these customers to let them know what options are available to them, including e-book customers who can migrate their libraries across to a new platform.”
The service will be completely discontinued on December 1. Kobo chief executive Michael Tamblyn said: “We look forward to welcoming Sainsbury‘s customers to read with Kobo.
“They will be able to cherish the books they currently have for years to come as well as add new ones with personalised recommendations and expert selections to suit each and every book lover.”