Hotel Chocolat is poised for its most profitable Christmas to date as demand soars.
The “hedonistic chocolate” company posted a sales rise of 12 per cent to £91.1 million in the year to June 26, with pre-tax profits nearly tripling.
Despite the new sugar levy causing grief for other dessert brands, Hotel Chocolat have positioned themselves to sell treats with more coco and less sugar, which it states have proven popular.
“We see an increasing trend that consumers want uncompromisingly delicious and hedonistic chocolate that’s also made with responsible amounts of sugar,” Hotel Chocolat said.
A “Better Than Socks” Father’s Day campaign also helped boost the company’s sales, prompting the launch of a new website in 2017 to support their 81 international stores.
“Our plans for the peak winter season are well set and I am confident that our Christmas ranges will be our best ever, as customers continue to appreciate our ‘more cocoa, less sugar’ approach throughout all our categories,” co-founder and chief executive Angus Thirlwell said
The company, founded in 1993, entered the London Alternative Investment Stock Exchange in May and has restaurants in the capital and Leeds, as well as a hotel in St Lucia.