// Hotel Chocolat to create 200 jobs in its supply chain
// It enjoyed a 200% surge in quarterly online sales during lockdown & subscriptions jumped 47%
// The sales upticks helped make up for loss of revenue from stores in lockdown
Hotel Chocolat is to create 200 jobs in its chocolate-making factory and distribution site after a surge in online demand during the coronavirus pandemic.
The chocolatier said customers switching online during the lockdown helped to mitigate the impact of closing its store estate.
Hotel Chocolat said digital sales surged to over 200 per cent year-on-year growth in the quarter to June 30, as shoppers bought Easter and Mother’s Day gifts online.
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It said sales subscriptions also jumped by 47 per cent in the quarter against the same period last year.
The retailer closed all of its UK stores for 12 weeks from March 22 to June 15, when non-essential retailers were given the green light to reopen by the Prime Minister.
Its factory in Cambridgeshire was also temporarily closed for eight weeks until May as it was adapted to meet Covid-secure health and safety guidance.
Hotel Chocolat said 119 of its 125 UK stores have now reopened for business, with sales at its high street sites performing more strongly than those in city “city centre” locations.
While total sales from stores are lower against the same period last year, digital growth “remains very strong” and group sales since the end of June are “in line with management expectations”.
Total sales in the six months to June 28 fell 14 per cent to £45 million after it was impacted by the closure of stores, it said.
The retailer said it expects pre-tax profit for the past year to be in line with expectations.
“I’ve been hugely impressed by how our team have responded, culturally, professionally and ethically during the pandemic,” Hotel Chocolat chief executive Angus Thirlwell said.
“The acceleration of change in the retail landscape has galvanised us to speed up our plans and investments in the opportunities we were already pursuing.
“Online, our brand is now set to a significantly faster growth trajectory, delivering gifts, subscriptions and household indulgence.
“Some of this is attributable to Covid-accelerated change, but new concept launches, and digital enhancements have also supported growth.”
with PA Wires