Convenience store giant Nisa has revealed a healthy rise in sale in its festive season sales figures.
In the 10 weeks to January 1 the company reported a like-for-like sales rise of 2.2 per cent and a total sales rise of 2.7 per cent.
Profits rose to £718,000 from £520,000 in 2015, with the “Festive Five” promotion which offered a discount on essential Christmas vegetables seeing a 17.7 per cent rise in fresh produce sales.
The retailer also announced the opening of 77 new stores this year, building on the already significant 54 new stores opening in 2015.
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Nisa Retail chief executive Nick Read said: “I‘m very pleased that we have been able to provide significantly greater investment in our promotions this Christmas to assist our members trading this festive period.
“We believe we have delivered a strong promotional mix to drive sales and footfall in our members‘ stores.
“This has been possible due to the strong momentum the business has now built in its three year strategy, which has seen Nisa invest in and improve operational efficiencies while also delivering a consistently improving financial position.”