Hands on with IVALO, the Tinder of independent fashion


What is it?

IVALO is an app that allows users to browse independent fashion retailers’ items just like Tinder.

Having soft-launched back in October in its native Finland, the app soon overtook the country‘s biggest rivals like H&M and Zalando.

It is a sales platform using the familiar swipe left and right system that charges independent retailers a commission for transmitting orders.

Now launching globally, the app aims to become the number one destination for fashion brands trying to get noticed.

How does it work?

The app is available in the iOS and Android marketplaces. Simply search for the app and download.

When you run it for the first time, you‘re asked to select the country you want items to get delivered to.

Without having to set up an account or give up any details, the app throws you right into its marketplace.

Each photo has a price in the bottom right hand corner, swipe left to move on, or swipe right to purchase.

Once you swipe right you are asked to log in via either Facebook or email. You then select the size, add an address, card and contact details.

Once your address and card details are confirmed, it is down to the individual seller to pack and post the item, although postage prices are displayed clearly before final confirmation.

Other features include a wish list, where you can like an item and keep it saved before committing to a purchase.

A designers list is also available, where you can browse the apps independent designers instead of a mix of items.

How well does it work?

Compared to the majority of other shopping apps, IVALO is incredibly simple.

Although it is becoming the norm to be able to sign in with your Facebook account so as to avoid a lengthy input process, the app gives you the choice if you‘d prefer to keep your social media to just you and your friends.

What‘s great is being able to jump in straight away, into what already feels like a very familiar format.

The user interface is simple and intuitive, allowing you to browse both designers and format your search at the touch of a button.

Its infancy as an app shows almost immediately, though, as a lot of pictures overlay with wh


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