Jacamo has launched a partnership with Asos in an effort to attract more millennial shoppers and reposition its image.
The menswear retailer was selected to test out its parent company N Brown Group’s scheme, offering curated ranges to partner websites like Asos.
The partnership will see Jacamo offer 25 pieces on Asos, all in sizes ranging from large to 5XL. Some products in the range will also be available in regular sizes, as well as longer sizes for taller men.
If the brand’s trial run is successful, it will reportedly expand its range in the future.
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“This is a really exciting opportunity for the Jacamo brand, especially as we continue to drive our digital-first strategy,” Jacamo head of buying Martin Roberts said.
“With ten years of trading under our belt, we have expertise and an established place in the market when it comes to being a specialist fit fashion retailer.
“We’re confident the Jacamo collection will resonate well with Asos’s customer base.”