& Other Stories has confirmed it will open its new three-storey Covent Garden store later this week.
The womenswear retailer announced it was moving into the 5381 sq ft store in February, and has now confirmed it will open its doors to the public on Friday.
The launch will include a pop-up flower shop alongside the launch of the brand’s spring 17 range.
Last November the H&M owned retailer opened its doors to another London store in Oxford Street. Its latest store situated at 132-133 Long Acre in St Martins Courtyard, previously occupied by collapsed retailer Banana Republic, will be the retailer’s seventh London store.
“Covent Garden is such a legendary London destination, and we’re very happy and proud to become a part of this eclectic neighbourhood,” managing director Samuel Fernström said.
“The first time we saw the store location it went straight to our hearts.
“We have a thing for the UK and feel right at home here.
“The rich history of this area will meet our stories and make a visually intriguing match that we hope our customers will love just as much as we do.”