Amazon crowned #1 for UK digital innovation for second year

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Amazon has been named as the UK‘s number one digital innovator for the second year in a row, according to new rankings published this week.

The online giant took three of the top spots Digital Retail Innovations Report 2017, which recognises the top 50 retail technology initiatives of the last year.

Amazon Echo topped the list with its new and improved features. The voice-driven device, better known as Alexa, can answer questions and order goods but was recognised because of its new capabilities such as video camera integration, and the ability to take and process pictures and feedback on outfit choices.

READ MORE:  House of Fraser named best multichannel retailer

The online retailer‘s grocery store Amazon Go, which uses NFC sensors to monitor items moved from shelves and into baskets ranked second, while Amazon Logistics was listed third for its robot-filled warehouses and experimentation with drone delivery.

Ocado, Shop Direct and Net-A-Porter were among the other retailers that were recognised in the top 50.

“The various [artificial intelligence] initiatives show how retailers are working hard to evolve customer journey,” said Guy Chiswick, northern Europe managing director at Webloyalty, which co-produced the list.

“They are thinking outside the box and coming up with new ways to answer customer demand for convenience and immediacy, as well as looking for solutions to improve every step of the supply chain.”

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