Asos sees sales skyrocket 32%


Online fashion retailer Asos has reported skyrocketing sales in its latest financial results, buoyed by runaway international growth.

In the four months to June 30, total sales at Asos saw a 32 per cent boost to £660 million.

This was bolstered by a 42 per cent jump in international sales to £425.5 million alongside a more modest UK sales hike of 16 per cent to £234.6 million.

In light of these figures, the retailer now expects full year sales to come in at the higher end of the 30–35 per cent range, and full year profits before tax are expected to come in line with expectations at £79.4 million.

Meanwhile, active customer numbers shot up 25 per cent compared to a year prior and average basket size jumped three per cent.

READ MORE:  £6m worth of damage as fire breaks out at Asos warehouse

This culminated in 16.9 million orders being shipped during the period, up 28 per cent year-on-year.

“Strong first-half sales momentum has continued through the third period supported by our ongoing investment in our customer proposition and in price,” chief executive Nick Beighton said.

“This good performance has been underpinned by advances across all areas of our business including retail, technology, warehousing, delivery solutions and customer care.

“We have made a smooth transition to our new Eurohub 2 facility in Germany and anticipate confirming a new US logistics hub soon.

“We remain on track and confident of meeting market expectations.”

Click here to sign up to Retail Gazette‘s free daily email newsletter