H&M confirms opening date for Weekday’s UK store


The UK opening date for H&M’s Weekday fascia has been confirmed as August 18.

Opening its doors at 12noon that day, the store on 226 Regent Street, London, is also the fascia’s UK debut.

Parent company H&M Group first announced that the retail chain would be coming to London back in February.

Weekday was founded in 2002 in Stockholm, Sweden, and is a fashion and denim brand for men and women.

It now has stores in eight countries and ships to 18 markets. A Paris flagship opened in April and the retailer said a second UK store is due to open sometime in autumn or winter.

READ MORE:  H&M‘s Weekday chain to make UK debut on Regent Street

Weekday said the new 6996sq ft Regent Street store promises to be “an unconventional and uplifting space” cross over two storeys.

“It has always been on our agenda to open up a store in this great fashion country and especially in the inspiring city of London,” Weekday managing director David Thörewik said.

“We believe in a modern and youthful approach to fashion and we are confident that the UK is a great fit for our offer. We look forward to seeing how our collections are received.”

H&M Group’s presence on Regent Street has grown in recent months. In addition to its as eponymous flagship store, it operates & Other Stories and COS, while the first store of its newest brand Arket will open there later this year.

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