Ocado has become the first supermarket in the UK to launch an app for the voice-controlled Amazon Alexa.
The Ocado app for Amazon Alexa, available to customers who have Amazon accounts, allows them to update, add to, or track orders.
The app also allows customer to find out what foods are in season and obtain recipe ideas.
The new app adds to Ocado’s various point-of-purchase options, including its iOS mobile app, watchOS app, Android mobile app and of course directly online via Ocado’s website.
While previous orders help provide Ocado customers with suggestions, the voice-controlled Alexa app does not allow for the creation of new orders that the other apps allow.
“Grocery shopping should be quick, easy and convenient. Using voice technology, we‘ve made it even easier by developing our new app that will enable our customers to add to their Ocado baskets without lifting a finger,” Ocado commercial director Lawrence Hene said.
“Consumer demand for increasingly convenient ways to shop is growing rapidly and we‘re excited to be the first supermarket in the UK to offer this technology, making customers‘ lives ever easier.
“Alexa will add any item to your Ocado basket simply by asking her to do so. It‘s as easy as that.”