Prestigious Australian fashion label Zimmermann has chosen London’s Mayfair to open its first European store.
Located on Bruton Street, the shop comprises of two floors and features the label’s full collection.
The new store also coincided with the launch of Zimmermann’s dedicated UK website.
Zimmermann is already available via concessions in upmarket department stores and online retailers such as Net-a-Porter, but this is the first time the brand has ventured out on its own in the UK and in Europe.
Co-founded by sisters Nicky and Simone Zimmermann, the high-end womenswear label has been worn by celebrities such as Cheryl Cole, the Kardashian sisters, Jessica Alba, Heather Graham, Halle Berry, Miley Cyrus and Beyonce.
“Opening our first store in London has been something that [my sister] Simone and I have wanted to do for as long as I can remember,” Nicky Zimmermann said.
“To see the store coming to life is just really exciting for us. We have spent a lot of time in London over the years and, like so many Australians, we have such a close bond with the city and have so many great friends here.
“The opportunity to present both our ready-to-wear and swim collections in our own space allows us to tell the Zimmermann story in our own way.”
Zimmermann trades from 23 stores around the world, mostly in Australia and the US.