Toy retailer The Entertainer has posted solid sales for the first half of the year while expecting a “positive effect” on sales for the next half.
Total sales grew by six per cent and profits were reportedly five per cent ahead of plans, though no figures were disclosed.
READ MORE: The Entertainer‘s online sales soar
Growth was boosted by playground trends like fidget spinners and fidget cubes, and the retailer has seemingly brushed aside issues effecting the rest of the toy sector, with Lego posting its first decline in 10 years last week.
The Entertainer added six new stores to its now 130-store estate and plans to open another nine by the end of the year.
“We‘re delighted with this year‘s performance so far particularly having had to face into increased promotional pressure in the category and exchange rate fluctuations,” founder and managing director Gary Grant said.
“We have managed to hold firm to our plans and with a number of key movie and range releases still to come, we expect a positive effect on both our sales and margin for the remainder of the year.”