Adidas opens Shoreditch flagship to “champion young local creatives”

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Shoreditch

Adidas has just opened the doors to a new flagship store in London‘s Shoreditch aiming to provide a space for local creatives to meet and network.

The 1900sq ft store situated on Handbury Street will feature reclaimed doors from the British Museum, reclaimed flooring and a “steel shoe wall”.

Two hundred pairs pairs of limited edition Campus shoes will be made available for the store’s launch.

It will showcase selected seasonal items alongside various limited-edition products. An “activation wall” installation will also feature pieces from local London creators.

The key focus for the new store is to “provide a destination for local creatives to meet, network and bring their ideas to life”.

“This new concept store will provide a unique retail experience, combined with a platform to champion young local creatives in the East London area,” UK brand director Barry Moore said.

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