// Adidas to end partnership with Beyoncé after a mutual agreement
// Beyoncé plans to take sole control of the line following the split from Adidas
Adidas and Beyoncé have mutually agreed to part ways after a five-year partnership.
The collaboration started in 2019 when the Grammy-winning singer partnered with the retailer to relaunch her Ivy Park activewear line and develop new apparel and footwear.
The decision follows “major creative differences” between Ivy Park and Adidas and comes after Ivy Park generated $40 million in sales, compared to original expectations of $250 million.
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Beyoncé debuted Ivy Park in 2016, as a joint venture with Philip Green of Topshop.
Originally split as a 50-50 partnership with Green, Beyoncé later gained full ownership of the brand when the two parted ways in 2018.
From there, the brand was relaunched in partnership with Adidas later that year and revealed several collections from April 2019 onwards.
Beyoncé said at the time that she was “relaunching and expanding” Ivy Park, which offers hoodies priced at over £150, with Adidas.
