Retail Gazette Loves: John Lewis’s Christmas presents from John Lewis

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John Lewis

Virginia-based “computer science educator, father of four, social liberal, atheist, and not a retail store” John Lewis has become a much-loved Twitter celebrity.

Dealing with thousands of misplaced tweets aimed at the British retail giant, his humorous responses have earned him over 35,000 followers.

To thank him for his patience John Lewis (the department store) has sent John Lewis (the man) a Christmas present including wifi-controlled Christmas lights, a Google Home and a cake complete with his profile picture.

As Christmas fast approaches and John Lewis’s Moz the Monster Christmas advert continues to dominate social media, misplaced tweets have been coming thick and fast.

Here are a few of John’s best responses:

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